ESOMAR Congress 2006
Roderick White
Peter Mouncey
James Aitchison
THE OPENING MORNING: INNOVATION, PREDICTION AND SEGMENTATION
Innovation and Creativity – We Think Therefore ...
Autumn sunshine greeted a registered attendance of more than 1000 delegates from 73 countries (a record) to ESOMAR's Congress in London.
Following welcoming speeches from London's deputy Mayor (unfortunately not the Man – Ken Livingstone – himself), consultant and author Charles Leadbeater's opening keynote centred around how innovation (a key focus of the conference) is changing its nature.
We have moved from mass production and mass marketing to mass participation. This serves to emphasise how creativity...