Engaging Generation Y: How to reach a marketing-savvy age group

This report summarises a briefing by InSites Consulting on how brands can go about engaging Generation Y (or Millennials), a group that tends to have an aversion to traditional marketing methods.

Engaging Generation Y: How to reach a marketing-savvy age group

Brian Carruthers Warc

The latest Smartees breakfast session from InSites Consulting's London office focused on the topic of how brands can go about engaging Generation Y, or Millennials, a group that tends to have an aversion to traditional marketing methods.

InSites co-founder Joeri Van den Bergh started with an illustration of just how different Generation Y is. Fashion discount retailer Forever 21 is the current hot shop for the young, with new stores attracting thousands of shoppers. Why? Well, uniquely even for the fast-changing world of fashion retail,...

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