Eight ways to improve your storytelling
Matthew Carlton
Modern consumers, according to Daniel Zeff, CEO of Evidently, are not too different from young children. Presenting at Advertising week Europe with ex-Unilever CMO Simon Clift, he explained how both are:
- Impatient – to have things, to see things, to know things
- Surrounded by enticing new things – around them, in the retail space, online and at their fingertips in a smart phone
- Unpredictable– children are growing and they change quickly. For consumers it's the world around us growing and changing quicker than ever. In the always-on world...