Eight ways to improve your storytelling

This event report describes eight lessons for storytelling that brands can take from children's stories.

Eight ways to improve your storytelling

Matthew Carlton

Modern consumers, according to Daniel Zeff, CEO of Evidently, are not too different from young children. Presenting at Advertising week Europe with ex-Unilever CMO Simon Clift, he explained how both are:

  • Impatient – to have things, to see things, to know things
  • Surrounded by enticing new things – around them, in the retail space, online and at their fingertips in a smart phone
  • Unpredictable– children are growing and they change quickly. For consumers it's the world around us growing and changing quicker than ever. In the always-on world...

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