Eight ways to boost discoverability with multi-channel search

Low Lai Chow

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

The power of search, which no other media channel can rival, is how truly revealing it is, according to Happy Marketer managing director Prantik Mazumdar.

“The true part of ourselves come out when we search,” he said at the recent Digital PR Strategies conference in Singapore.

The perception of online anonymity, together with active intent, are major driving forces behind this confessional behaviour: “When we search, we are way more likely to be honest and truthful. We are in the confines of our room, the confines of our mobile device, and we think no one is watching or checking on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands