Disruption is the mother of re-invention: IAB, Havas and Omnicom on the future of agencies
Joseph CliftWarc
The traditional advertising agency model is no longer fit for purpose, and is facing an existential threat from the new breed of tech companies and digital-first consultancies.
That was the overriding message from a series of presentations and panels at IAB Engage, a digital marketing event hosted by the UK branch of the Internet Advertising Bureau (IAB), a trade body, and held in London in October 2014.
Disruptive threats to agencies
"What's being disrupted is not the tools of media and marketing,...