Singapore's telecommunications industry, according to Delbert Ty, brand and marketing lead of Singapore mobile operator Circles.Life, has long been "built on the KPI of frustration".
As Ty revealed at the recent MMA Forum Singapore 2017, customers who exceed their data allowance, in particular, are good business for Singapore's big name telecommunications companies.
"Singapore, as modern a society as it is, is still stuck in 24-month contracts which are built on minutes," said Ty.
"(Customers who exceed data limits) may be good for the bottom line at this point, but that isn't going to be sustainable," he said, pointing to how...