Disney Media: Understanding the kids of the 'Pulse' generation

This report focuses on the influence and technology habits of American children under the age of 16 - the 'Pulse' generation - based on insights from Disney Media's head of research.

Disney Media: Understanding the kids of the 'Pulse' generation

Geoffrey PrecourtWarc

Marketers started talking about 'Pulses' – the generation of very, very young (ages 0 to 15) – about 18 months ago. And Disney Media, always a home for the perpetually youthful in mind, is actively pursuing the interests of these 68 million young Americans who are not just waiting for the opportunity to buy but have become actual market movers.

"Strive for immersion," is the mantra for Marc C. Normand, vp/research/media sales & marketing at Disney Media, the group responsible for researching and positioning the the Disney Channel,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands