Digital growth in India: Insights from Coca-Cola, Google and Yatra.com

This event report discusses the growth of internet and mobile usage in India, based on insights from leading executives from across the marketing and media ecosystem.

Digital growth in India: Insights from Coca-Cola, Google and Yatra.com

Preeti Chaturvedi

Any discussion of digital-media usage in India inevitably leads to an outpouring of statistics showing how rapidly the country's consumers are embracing the new-media revolution. The 8th Digital India Summit, organised by the Internet and Mobile Association of India, certainly did not disappoint in this regard. But underneath the impressive growth figures lurked a clear feeling that a greater precision and granularity of metrics may now be required.

Rajan Anandan, managing director of Google India and IAMAI's chairman, predicted that 2014 will be a landmark year, as the...

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