DDB's Wendy Clark outlines the need for speed
Wendy Clark, CEO/DDB North America, presumably left the secret formula behind when she departed the Coca-Cola Co. – and her post as President/Sparkling Beverages & Strategic Marketing – some 15 months ago.
But now she's back in the agency business, Clark's bringing the New York-based network her own operational recipe based, in large part, on philosophy and science.
The right-brain approach to her new role is grounded in a long-standing belief in the 5th century BC teachings of Sun Tzu, whose treatise The Art of Waroffered a...