DDB's Wendy Clark outlines the need for speed

This event report outlines how DDB North America, the agency network, is seeking to adapt in a new marketing era.

DDB's Wendy Clark outlines the need for speed

Geoffrey PrecourtWarc

Wendy Clark, CEO/DDB North America, presumably left the secret formula behind when she departed the Coca-Cola Co. – and her post as President/Sparkling Beverages & Strategic Marketing – some 15 months ago.

But now she's back in the agency business, Clark's bringing the New York-based network her own operational recipe based, in large part, on philosophy and science.

The right-brain approach to her new role is grounded in a long-standing belief in the 5th century BC teachings of Sun Tzu, whose treatise The Art of Waroffered a...

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