Data and creativity – a beautiful tension? The view from JWT, Unilever and Kantar

This event report gives an outline of client and agency thinking on how data and creativity can work together.

Data and creativity – a beautiful tension? The view from the 2015 Cannes Lions

Joseph CliftWarc

While creativity has been a constant concern for marketers, in recent years conversations about appropriate usage of data have been on the increase.

In a panel organised by Warc and hosted by Admap at the 2015 Cannes Lions International Festival of Creativity, voices from the client and agency side discussed the "tension" between data and creativity.

The panel was inspired by this year's Admap Prize, based around the question "does big data inspire or hinder creative thinking?"

The agency view

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