Dagne Dover goes to market with direct-brand tools

Dagne Dover, a direct-to-consumer handbag manufacturer, has successfully disrupted an established category that was previously dominated by a small number of legacy brands.

Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider decided that eyeglasses were too expensive and put together Warby Parker. Stephanie Korey and Jennifer Rubio couldn’t believe the prices of a reliable suitcase, an insight that led to Away luggage. And Jessy Dover, Deepa Gandhi, and Melissa Mash were fed up with the quality of low- and high-end handbags.

Enter Dagne Dover, a direct brand that was fashioned to take on an $11-billion monolithic industry that appeals to the core of American women who own, on average, 13 purses made and marketed by just seven legacy brands.

“We started the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands