Creating a seamless experience for consumers: Media matters at ad:tech London 2013

Joseph Clift

This event report addresses why brands need to offer a seamless experience for consumers and remove “friction” from their day-to-day lives.

Creating a seamless experience for consumers: Media matters at ad:tech London 2013

Joseph CliftWarc

Brands are negotiating an ever-more-complex media landscape, but creating a "seamless" approach across the online and offline worlds could be the best way to ultimate success.

This was the prevailing message of many of the client, agency and media owner presentations at ad:tech London, a digital marketing event held in September 2013.

The media challenge

Celia Pronto, marketing and ecommerce director at Ford Retail, a major dealer group selling the US automaker’s cars, pointed out that reaching today's omnivorous media consumer – who is...

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