Cosmopolitan brings print to life with AR

Stephen Whiteside

Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.

Jessica Pels, editor-in-chief, Cosmopolitan

Cosmopolitan is an expert at producing content that leads women to browse its print and digital pages alike.

And, increasingly, the Hearst Corp.-owned title’s material is being accessed by readers who are using (or at least holding) a cellphone. “That's critical, because my reader is a millennial,” Jessica Pels, editor-in-chief of Cosmopolitan, told delegates at CES 2019. “She’s a young woman who, when she has the magazine in her hand, she also has her phone in her hand.

“My goal is to bring those two things together, and to bring the magazine...

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