Convenience and corporate culture: Retail insights from Contagious Now / Next / Why

This event report discusses two core trends at work in the retail industry. The first relates to a “convenience arms race” now taking place, as online and offline companies compete to find the right blend of digital and physical.

Convenience and corporate culture: Retail insights from Contagious Now / Next / Why

Lena RolandWarc

In the highly competitive retail environment, brands are constantly trying to find new ways of forging meaningful relationships with customers.

One way of achieving this is by identifying tangible consumer pain-points, and then providing solutions that address them. Katrina Dodd, a senior consultant at Contagious Insider, told delegates at Now / Next / Why, an event held by Contagious, a marketing and branding consultancy, in London in April 2014, that this trend has rapidly led to a "convenience arms race" in the retail...

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