Content and customer personas drive luxury travel

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics.

The 4 Cs of marketing, according to the growth marketing head of Asia at Luxury Escapes (LE), are a little different at the Australian travel deal site, which is today one of Asia Pacific’s fastest growing travel brands.

“For us, it’s just this: content, content, content and content,” said Ravish Doctor at the Digital PR Strategies conference in Singapore.

“We don’t look at content as just one part of marketing. Content is who we are, and our content strategy has helped build us a US$251m (AU$350m) business.”

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