Connect to busy audiences with storytelling, urges Star TV India chief

Anil Thakraney

As Indians are inundated with more content, the head of India’s Star TV believes that powerful storytelling and technology integration is the way to connect.

Sanjay Gupta, managing director at Star India, said that in an interconnected world where technology rules, it is the well-told, big stories that matter in the end.

Star India Private Limited is an Indian media conglomerate, a wholly-owned subsidiary of Walt Disney Company, India. It is the largest broadcasting network in India with more than 60 sports and entertainment TV channels. In 2015, Star India launched Hotstar, the mobile and online entertainment OTT platform. Gupta has been managing director at Star India since 2016, he joined the network as chief operating officer in 2009 and has over 20 years...

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