Coke versus Pepsi, again, in a battle of trusted brands

This event report discusses research conducted into brand trust as determined by "trust-bearing social media conversations", focusing on Coke and Pepsi - two soft drinks brands locked in the longest-running marketing rivalry in America.

Coke versus Pepsi, again, in a battle of trusted brands

Geoffrey PrecourtWarc

Before programmatic, before the internet, before the Super Bowl, even before network television, there was always Coke versus Pepsi, the longest-running marketing story in America. It's the classic tale of a category leader and its persistent challenger that have competed globally for well over a century.

At the Future of Consumer Intelligence (FOCI) conference – an event held in May 2014 and organized by the Institute for International Research (IIR) USA – a market researcher introduced a new way to track the two competitors. And, according to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands