Carnival Corp. learns to act like a media company

This event report outlines how Carnival Corporation, the cruise-line company, has moved into the TV production space to promote its brands.

Carnival Corp. learns to act like a media company

Stephen Whiteside

Carnival Corporation, the world's biggest cruise-line company, is making waves across the broadcast schedules of networks like ABC, NBC and A+E as it seeks to transform perceptions of vacationing at sea.

The Miami, Florida-based firm owns ten nautical brands, including Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises (UK) and Cunard in Southampton, England; AIDA Cruises in Rostock, Germany; Costa Cruises in Genoa, Italy; and P&O Cruises (Australia) in Sydney.

And to promote the experiences promised by members of this seafaring...

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