Carnival Corp. rides the personalization wave

Stephen Whiteside

This event report outlines how Carnival Corporation, the cruise-line group, is delivering personalized experiences to guests using wearable tech and smart software.

"Our mission is to personalize and simplify the vacation experience for everyone," Arnold Donald, the President/CEO of Carnival Corp. – the world's biggest cruise-line company – told delegates at CES 2017 in Las Vegas.

Arnold Donald, President/CEO of Carnival Corp.

"That's easier said than done, though. But it's actually much closer than you might think."

With Carnival's ten seafaring brands carrying 11 million passengers to 740 ports across the globe each year, the challenge of achieving genuine personalization is obvious, both from a technical perspective, and from the perspective of each customer's distinct, granular preferences. "We recognize that each guest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands