Voice technology is rapidly ushering in a ‘brave new world'—and it is time for brands to start thinking about how they can find their own voice as the technology takes off in Asian markets.
That's the view of Zoe Lawrence, Digital Director of APAC Insights for Kantar, who spoke on the subject with Ida Siow, Head of Planning of Singapore & SEA for J. Walter Thompson at the Speak Easy: The Age of Voice event in Singapore.
According to a recent global study jointly conducted by J. Walter Thompson, Kantar and Mindshare, 47% of smartphone users globally use voice technology—such...