Can Amazon be an advertising platform? Case studies from Universal Pictures, Huggies and UbiSoft
Geoffrey PrecourtWarc
"It is just Day One for advertising at Amazon.com," according to Lisa Utzschneider, VP/global advertising sales digital destination. But advertising could become a seriously lucrative business for the company.
In 16 years, Amazon has moved "so beyond retail," Utzschneider told an ad:tech San Francisco 2012 keynote audience. "We've expanded into 42 different categories and we're a global company."
It's become more than a shopping/shipping service. It's a place where people assemble. Where there are audiences, advertising is a natural enough consequence....