C&A's four tips for success in Brazil

Stephen Whiteside

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.

C&A's four tips for success in Brazil

Stephen WhitesideWarc

Having opened its first store in Brazil nearly four decades ago, apparel chain C&A was serving the country's style-conscious shoppers long before the idea of the BRICs became fashionable.

The company – which is based in the Netherlands, and has over 1,575 stores across Europe, from Germany and France to Poland and Serbia – today runs more than 290 branches in Brazil, collectively receiving 30 million visitors a month.

"We are the market leader in the terms of fashion apparel, and the number-one top-of-mind brand recognised by the customer," Paulo...

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