BuzzFeed rethinks content for millennial parents with Tasty

Brooke Hemphill

BuzzFeed, the global multimedia publisher, believes that marketers must create content for the 'whole person' when targeting parents, which it has sought to do with Tasty, its wildly popular food vertical.

Publishers and advertisers wanting to target parents are better off appealing to the "whole person" rather than their role as parents, according to Charleen Ong, Director of Client Services at BuzzFeed.

"A person is going to come to BuzzFeed not only to take the quiz, 'What Disney Princess are you?' but also to have a look at what's being said about the latest polling in the same-sex marriage survey - we like to say that we create content for the whole person," she said at the Mums Marketing Conference in Sydney recently.

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