Building multi-modal marketing partnerships for the digital age
Stephen WhitesideWarc
With every new app, with every modification on an existing platform, with every new piece of consumer-facing technology, brands and their agencies have a seemingly infinite variety of ways to engage consumers.
But the speed and scale of digital disruption – from virtual reality to emojis to long-form content – means no single client or roster shop can hope to bring all the necessary talent, software, and hardware capabilities in-house.
That, in turn, means that building partnerships which move well beyond the traditional client/agency dynamic is rapidly becoming a...