Bravo takes a deep dive into video-on-demand insights

Stephen Whiteside

This event report details research conducted by Bravo, a cable network owned by NBC Universal, into the video-on-demand (VOD) audience.

In May 2016, Bravo launched "Below Deck Mediterranean", a reality TV series following the adventures of a young, attractive crew working on a yacht-for-hire in the Greek Islands during the height of charter season.

Just as the captain, chef, stewardesses and deckhands tried to balance meeting every whim of their demanding clientele with having fun below deck and off-ship, so Bravo's marketers wanted to construct a promotional campaign that would work within the rigid confines of linear television, and also make an impact across the always-on entertainment spectrum that video-on-demand (VOD) has come to represent.

One advantage for "Below Deck...

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