Brandworks University 2008

Carlos Grande

In this article, Carlos Grande, of WARC Online, reports on Brandworks University 2008. Among the brands under discussion are Procter & Gamble, Harley Davidson, Philips and the Lindsay, Stone & Briggs agency, which organises the event.

Brandworks University 2008

Carlos GrandeWARC Online

 Day one: big brands boxing clever3 June 2008

“Boxing is just show business with blood” read one quote at the Brandworks University conference which for 2008 has adopted the image of the marketer as fighter. With presentations from Harley-Davidson, P&G, Forrester, Philips and the Lindsay, Stone & Briggs agency (which organizes the event in Madison, Wisconsin), day one brought more show business than blood. A session on the launch of a male body shaver (slogan: “optimize your assets”) could even be said to have delivered more “business” than “show”. For that, and much else from the opening day,...

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