Brand responses to Brexit

This event report outlines three perspectives on the UK's decision to exit the European Union, from the viewpoints of the charity, banking, and retail sectors.

Brand responses to Brexit

Brian CarruthersWarc

"There's an absence of certainty" around Brexit, noted Alison Camps of Quadrangle, as she introduced a session on the subject at MRS Impact, an event held in London in March 2017. The public doesn't appear to be taking it too seriously, she added, referring back to earlier session where it was suggested that people see Brexit as a bit of a comedy, in which case "it's the bastard love child of Benny Hill and Dad's Army".

The reference to 1970s TV comedy shows will hardly have been enlightening to younger audience members, but...

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