Brainy Bar: How neuroscience and implicit testing are driving successful insights in the world of marketing

This article offers the video presentations of three speakers at BrainyBar, an event showcasing the challenges and implications behind the latest techniques in neuroscience and implicit testing, and exploring how they are driving successful insights in the world of marketing.

Brainy Bar: How neuroscience and implicit testing are driving successful insights in the world of marketing

A short summary version of the presentations is available here.

Prof. Charles Spence, Oxford University's Crossmodal Research Laboratory

Dr. Andy Myers, The ginger nut, Walnut Unlimited

Rory Sutherland, Vice Chairman, Ogilvy & Mather Group, UK

Panel discussion: Charles Spence, Rory Sutherland, Andy Myers and Christina Finlay, Director – Consumer Planning & Insights, Hovis

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