Bosses in hoodies and flip-flops: how Tesco is preparing for a future run by millennials

This event report considers how the elevation of the millennial generation into senior positions will affect business structures and how companies interact with consumers.

Bosses in hoodies and flip-flops: How Tesco is preparing for a future run by millennials

Jo Bowman

The rise of millennials will transform both the consumer marketplace and the workplace, and businesses need to adapt now to be ready for them, the Head of Human Resources at Tesco Europe told the OmniShopper International conference held in Paris in November 2015.

Nahal Yousefian said the baby boomers who currently dominate the upper echelons of many businesses – but who are approaching retirement – must overcome their prejudices about what it means to be a good worker and transform their organisations...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands