Booking.com finds a new passion for brand building
Stephen WhitesideWarc
Visitors to Booking.com most often are looking for a magic combination of price and destination.
But for would-be travelers seeking to base their decisions on a wider slate of information, the digital platform is leveraging user-generated insights to identify ideal vacation spots based on personal interests – from gambling and stargazing to eating street food.
"In the past year, we've been collecting destination endorsements from our customers globally. And with these destination endorsements, we've identified 230 'passions'," Pepijn Rijvers, Booking.com's CMO, told an audience at VentureBeat's Marketing.FWD Summit...