BlackRock turns brand purpose into a $6-trillion question

BlackRock, the asset-management company, believes it is essential for enterprises to embody a clear sense of social purpose to prosper in the long term.

BlackRock, the world’s largest asset-management company, invests a colossal $6 trillion on behalf of its clients.

And in his latest annual letter to chief executives, Larry Fink – BlackRock’s own CEO – emphasized the importance not of esoteric fiscal regulations or exciting new investment vehicles.

Instead, he cited the need for today’s companies to embody a clear social purpose.

“Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “Without a sense of purpose, no company, either public or private, can achieve its full potential. It will ultimately lose the license to operate from key...

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