BBDO's altruism imperative
Geoffrey PrecourtWarc
"I feel really uncomfortable just talking about altruism," John Osborn, President/CEO of BBDO New York, told an audience at the Advertising Research Foundation's (ARF) 2016 Re:Think conference in New York, "because I firmly believe it's something you either do or not. It's a conscious, intentional choice that you make."
And, he added, the choice for an agency to engage in altruistic programs involves more than a wink or a nod, even though casual compliance is often the response of those who could do more.
"In my travels sometimes," Osborn related, "I talk to people...