BBC's guide to emotion-driven content marketing
The career of John Williams, VP Advertising, South & South East Asia, BBC Advertising, has spanned 25 years and five continents - it's fair to say that there's been a lot of change in that time. The rise of content marketing, and how to extract the most value from it, is a trend that advertisers and media owners alike are grappling with.
Speaking at Ad:Tech India on how brands can develop effective content marketing strategies, Williams stated upfront that the BBC believes emotion is at the heart of great content.
"Brands are...