Barclays takes an asset-led approach to data

Barclays’ approach to data analytics involves focusing on existing analytic capabilities and where they can best be deployed, and then ensuring that project output can be repurposed or reused.

Danny Hardy, head of network analytics at Barclays Bank, is very definitely not prescriptive about analytics and big data but he has some useful ideas on how the topic can be approached.

At the Marketing Week Insight Show (London, March 2019), he highlighted two areas:

  • focusing on core capabilities
  • having a data-asset led strategy

It’s important to take a step back and look at all the different analytical techniques available, he said, listing things like predictive analytics, classification analytics, graph analytics, geospatial analytics.

“You’ve essentially got there a set of disciplines, a set of techniques,” he suggested. “And rather than...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands