Baidu’s omni-marketing future

Baidu, one of China’s largest tech companies and often compared to Google for its search capability, has developed a deep learning system that combines search intent, buyer behaviour, and real time location data.

Silicon Valley may grab the headlines in the West, but some of the most important changes wrought by technology are happening in China, where consumer behaviour has changed dramatically in a short period of time, whether that’s through the daily use of QR codes, the embrace of facial recognition as a payment method – or even the willingness to switch away from centuries-old traditions such as gifting in red envelopes to newer digital means.

Much of this is made possible by Artificial intelligence (AI) which is rapidly maturing and making serious inroads into all aspects of both...

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