AT&T leads the way for gender equality in advertising

AT&T, the telecoms and entertainment company, is driving progress when it comes to accurate gender portrayals in advertising.

AT&T is setting new standards for the accurate portrayal of women in advertising.

In fact, the telecoms and entertainment company has already been an early adopter of the Gender Equality Measure (GEM) – a metric developed by the Association of National Advertisers (ANA) that assesses whether the depictions of women and girls in ads and the media are sufficiently nuanced, rather than perpetuating outmoded stereotypes.

The ANA originally unveiled GEM in 2016, with the goal of increasing realistic female portrayals in advertising by 20% by 2020. AT&T, however, has put more ambitious objectives in place. Specifically, the New York-based enterprise...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands