AT&T foresees a new kind of agency partnership
Geoffrey PrecourtWarc
In 2009, Esther Lee left the agency business for a pivotal position at one of the world's leading brands.
At Euro RSCG – now Havas Worldwide – she had served as ceo/North America and president/global brands. In her new capacity as AT&T's svp/brand marketing, advertising and sponsorship, she took on full responsibility for the organization's creative and media strategy.
In 2013, the company spent $1.65 billion on measured media, according to research firm Nielsen. But as impressive as that dollar volume might be,...