Asia’s kids are consumer powerhouses

Asia's kids are digitally-native consumer powerhouses, influencing their parent's spending in the clothing, travel and household categories while also spending more than three hours a day online.

As Asia's emerging middle class have soared exponentially in the past ten years, so too has the consumer power of a potentially unexpected segment in the region: kids. Asia's children and teens are enjoying fatter wallets than ever before, and now are influencing their parent's purchases decisions.

Today's young people – especially those from South East Asia's emerging markets - will grow up with a very different life to that of their parents, or even that of children ten years older, as the beneficiaries of sustained economic growth, higher standards of living, and more connectivity in the region than ever...

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