Asia's Digital Pioneers: Insights from the Digital Asia Festival

The Digital Asia Festival heard which brands were excelling at digital marketing, how they measured that success and what new technologies would be moving the industry forward.

Asia's Digital Pioneers: Insights from the Digital Asia Festival

Tessa Thorniley

Which brands excel at digital marketing in Asia? How are they measuring success? And what new technologies will move the industry forward?

These were some of the key topics tackled at the Digital Asia Festival (and its associated awards) in Beijing, as speakers from Ogilvy, Tribal DDB, Leo Burnett and others on the agency side exchanged ideas with representatives from Tencent, McDonald's, Volkswagen, Kraft Foods and Coca-Cola.

The view from the judges

Kicking off proceedings, Matias Palm-Jensen, jury president of the festival's awards panel and Innovation...

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