APAC is winning at e-commerce: Here’s how brands and retailers can win too

Low Lai Chow

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

Back in 2019, even before COVID-19 took the world by surprise, Asia was already accounting for more than 57% of global e-commerce sales. This year, the region is expected to generate over US$1.6 trillion in revenue.

“Asia is going to continue to grow,” Vaughan Ryan, NielsenIQ’s managing director of e-commerce for Asia Pacific, said at the recent eTail Asia Virtual Summit. “The growth will be slow as it starts to become a dominant player in retail but it is still going to be rather large."

Research from NielsenIQ – a recent rebrand of Nielsen's global consumer business – is seeing...

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