AOL asks: How to make interactive more active?

Reed Karaim

This event report outlines research conducted by AOL, the media group, regarding how to improve consumer engagement with digital video ads.

That is what Samuel Kim, Senior Manager/Consumer Research and Analytics at AOL, told delegates attending the 2017 Digital Summit Phoenix.

Samuel Kim, Senior Manager/Consumer Research and Analytics at AOL

And those conclusions, he continued, were drawn from a large-scale study in which AOL measured individual responses to a variety of ad formats, with the goal of determining the most effective ways to communicate with consumers via digital video and mobile. Part of the study involved 1,978 volunteers between the ages of 18 and 64 years old who watched different ads in eight formats via various digital platforms.

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