Even as Amazon daily seems to be more pervasive and powerful, Colleen Aubrey, the online retailer’s global vp/performance advertising, sees “green fields” where “there’s still a lot more that we can learn and invent for customers in the shopper experience.”
As digital commerce has expended beyond a simple buyer/seller exchanged, Amazon has responded at every stage with offerings that not only match its competitive set but frequently upgrade the typical service offerings – think Amazon Music, Prime Video, Fire TVs and Tablets, Kindle e-Readers and its Echo/Alexa voice-enabled products, as well as Amazon Web Services for businesses.
“There’s actually a...