For Jonathan Mildenhall, the case for embracing greater diversity in advertising is straightforward.
"Brands have a responsibility to shareholders to perform the best that they can. So, if your business is focused on – and just interested in – the disposable income of the average, white, heterosexual family with a couple of kids, then by all means you should just show them in advertising," the Chief Marketing Officer at Airbnb explained at a YouTube-sponsored session during the 2017 Cannes Lions International Festival of Creativity.
"But I can't think of many business whose total revenues are based on such narrow-cast views...