Airbnb seeks out new brand partnerships
Airbnb's brand positioning is based around the tagline "Live There" – a promise reflecting the fact its users can rent a spare room, apartment, house, or even a castle from their peers in over 34,000 cities worldwide.
Although the San Francisco-based digital company hopes this positioning will inspire would-be travellers to abandon hotels in favor of making personal connections, another Airbnb objective involves translating this mission statement into a set of new partnerships with agencies, brands, and other creatively-inclined organizations and individuals.
As a guide in navigating this creative terrain, the...