A person’s attention span is now a third shorter than what it was two decades ago but that’s still a window of opportunity for marketers. So claimed Ryan Green at the recently concluded Adobe Summit 2021.
Green handles strategy and product marketing for Adobe Commerce and he was extolling the importance of AI and how it can help drive commercial results for e-commerce retailers.
He said, “The attention time of an average human is down from 12 seconds (in 2001) to eight seconds (in 2017), according to several studies. However, even though eight seconds doesn’t feel like it’s a lot...