Stephen Li, CEO APAC at Omnicon Media Group, believes the year of 2020 goes beyond COVID-19.
“It’s almost too easy to say that 2020 is the year of COVID-19 and to channel all our energies on what we are going to do about it,” he said at the DigiCon Omni virtual conference.
“Though, we are also dealing with a 2020 where sometimes it does feel like lunatics are taking over,” Li quipped. “This is backed by going through evolution and change.”
That said, the fact that COVID-19 has impacted everything is undeniable: “It has impacted how client marketers plan to...