A Risky Super Bowl Breakfast for Denny's Restaurant Chain
Geoffrey PrecourtWARC Online
On the (fast) food chain, Denny's occupies a slot that's above McDonald's and Burger King, a touch or two ahead of the International House of Pancakes, but someplace just south of Appleby's and Cracker Barrel.
This 55-year-old brand is a high-volume, high table-turnover business with a family-style presentation that's traditionally had a niche in breakfasts supported by meal platforms that also include lunch, dinner, and night-time meals.
As a disposable expense, it's not just Denny's but any American eating establishment that has to work...