A global hit: How the world became Supara’s market

At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.

How a family business can be transformed, how a business can be scaled from a local market to a global level during a pandemic, and what a brand can do to be the top-seller on Amazon, were three topics that George Hartel, chief commercial officer of the Supara Group, spoke about on day two of FUTR Asia 2021.

As the COVID-19 pandemic affects businesses worldwide, success will come to those who innovate by looking into e-commerce, as well as those who create new products and services.

Transformation

“To transform a business, you have to first recognise you have a problem....

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