As voice technology emerges as a major influence across Asia, Zoe Lawrence - Digital Director of APAC Insights for Kantar - and Ida Siow, Head of Planning for Singapore & South East Asia at J. Walter Thompson, believe the time for brands to pay serious attention to the trend is now.
Their insights are based on an international survey conducted with 6,780 people across the US, UK, Germany, Spain, Thailand, Japan, Australia, China and Singapore.
Qualitative research was also carried out in the UK and China to understand how early adopters engage with voice technology; in-depth expert interviews were conducted...