150 years of never standing still: John Lewis adapts to the digital revolution

This event report explains how John Lewis, the UK department store chain, approaches innovation and digital across marketing and shopper experience.

150 years of never standing still: John Lewis adapts to the digital revolution

Joseph CliftWarc

John Lewis, a UK department store chain, celebrated 150 years in business in 2014.

But, despite this long heritage, the company is still aiming to innovate digitally, according to Lloyd Page, John Lewis' head of online marketing, and Tim Pearson, head of retail at OMD UK, John Lewis' media agency. They discussed some of these recent initiatives and strategies at IAB Engage, an event organised by the Internet Advertising Bureau (IAB) UK and held in London in October 2014.

Advertising strategy

John Lewis is...

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